Gareth Winter

Creative Director | Brand Storyteller | Growth Strategist

Crafting transformative ideas into results-driven campaigns

Introduction

Hi there! I’m Gareth Winter, a Creative Director passionate about turning bold visions into captivating stories that drive action. With a background spanning TV, sports, e-commerce, and personal transformation, I specialize in aligning creative initiatives with business goals to inspire, educate, and convert.

Working with

Unique Value Proposition

I thrive on building high-performing teams and delivering world-class creative strategies. My approach is rooted in inclusivity, innovation, and the philosophy of marginal gains—proving that small, continuous improvements lead to extraordinary success.

Experience Highlights

 
 

Creative Director, Mindvalley

Current

Defining and executing creative strategy, overseeing creative projects, leading creative teams and culture, developing talent, brand management, visual and verbal identity.

 
 

Creative Director, Go City

2024

Delivering a 30% increase in growth within 1 month at Go City, a global private equity travel and sight-seeing/attraction company. Leading a team of creatives and designers, streamlining processes, project management, workflows and evolving the brand, visual identity, and tone of voice.

 
 
 

Creative Director, Veloforte

2022-2023

  • Built and led a creative team to deliver excellence in craft, execution and performance.

  • Generated 60% YoY growth in e-commerce in 2022.

  • A remarkable 93% growth in e-commerce revenue within 1.5 years (Jan 22 - Jun 23).

  • Established Veloforte as the leader of natural sports nutrition

  • Drove creative and marketing strategies that communicate the value of real food in sports nutrition.

  • Developed language and tone of voice across all platforms.

  • Produced and directed all Veloforte productions.

  • Led brand collaborations and B2B network

  • Built a community of ambassadors, influencers, and affiliates.

Packaging Design & Art Direction

Product Explainers

Email Campaigns

As an athlete, I have always cared about nutrition — a vital pillar of health and performance.

Working with elite athletes throughout my career, from cyclists and runners to rugby players, footballers and boxers, I discovered the importance of getting nutrients from real food — not ultra-processed supplements full of fillers, chemicals and synthetic ingredients.

Once I discovered Veloforte, I found a brand whose values aligned with my own: powerful, natural, and delicious.

With a growing range of premium products that cover the needs of all athletes and health-minded people, we have helped thousands of people to #fuelbetter.

Social Media Growth & Influencer Marketing

 
 

Senior Creative, Sky

2010-2021

  • Orchestrated the inspiration of over 1.7 million people to take up cycling in the UK.

  • Played a pivotal role in communicating Team Sky's historic victories at the Tour de France, Team GB’s numerous Olympic gold medals, and the continuous streak of results through to 2019.

  • Built enduring and expanding networks with pro-cyclists, brands, and sponsors.

  • Collaborated with sporting legends, actors, journalists, and on-screen talent.

  • Contributed to impactful initiatives like Sky Ocean Rescue and charity endeavours.

  • Demonstrated commitment to fostering an inclusive culture and advancing corporate social responsibility.

At Sky, I have worked with sporting legends, the world's greatest actors, sky pundits and on-screen talent, hard-hitting journalists on the front line at Sky News, and the world's biggest studios — connecting our customers to more of what they love.

Through corporate initiatives, I found a strong sense of purpose through my ability to help others and tackle real-world issues, from Sky Ocean Rescue (reducing single-use plastics in our ocean) to charity initiatives and building an inclusive culture at Sky — putting our people, communities and equality first.

Next Challenge

My experience has equipped me with a unique blend of big-business acumen and small-business agility. I bring the ability to adapt, innovate, and drive growth in large-scale and resource-constrained environments.

I am an architect of creativity and leadership who believes in leading by first mastering the art of following. I am excited about the opportunity to discuss how my skills and experiences align with your vision and goals. Please let me know your availability for a conversation, and I will be ready to jump on a call.

Let’s create something extraordinary together. Feel free to connect with me for creative collaborations, strategy insights, or just a good chat about cycling and storytelling!

Thank you.

Gareth.

Gareth Winter CV

  • Mental Health First Aider | MHFA England

  • Athlete & Brand Ambassador | Cycling & Fitness

Skills

  • Creative direction

  • Design and art direction

  • Packaging and product design

  • Digital and OOH advertising

  • Marketing, strategy and insight

  • Copywriting and scriptwriting

  • Social media and affiliate/influencer marketing

  • B2B, retail and partner collaborations

  • Filmmaking & Photography

  • Directing and shoot-producing

  • Adobe Suite: Premiere, After Effects, Illustrator, Photoshop, InDesign

career

Creative Director, Go City

• 2024 (current)

Creative Director, veloforte

• 2022 - 2023

Creative Director, Le Blanq

• 2021 - 2022 (part-time)

Senior Creative, Creative Director, Sky

• Sky Creative Corporate Communications | 2019 - 2022

• Sky Creative, Cycling | 2013

Creative

  • Sky Product & Brand | September 2012

  • Sky Sports & News | September 2011

  • Sky News | September 2010

References:
Marc Giusti, Veloforte Founder
Lee Parker, Executive Creative Director, Sky

Contact

Gareth WinterComment