Gareth Winter | Creative Director

Hello!

It’s a pleasure to make your acquaintance.

My name is Gareth Winter, and I am excited to share my experience as a strategic and business-minded creative director, with a diverse background in TV, cinema, documentary, news, sports, broadcasting, advertising, marketing, corporate responsibility, product, social media, display, design, OOH, SAAS, and e-commerce.

Working with

Unique Value Proposition

I excel in aligning creative initiatives with business objectives, ensuring they not only captivate, inspire and educate — but also drive action and conversion.

My leadership style fosters a high-performance environment, emphasising inclusivity and authenticity to maximise creativity, autonomy, transparency, trust, self-learning, and results.

I possess a distinct talent for transforming ideas into world-class executions — uniting teams and partners to deliver excellence. I emphasise continuous improvement through testing and learning to optimise project performance.

Experience

 
 

Creative Director, Go City

Current

Delivering a 30% increase in growth within 1 month at Go City, a global private equity travel and sight-seeing/attraction company. Leading a team of creatives and designers, streamlining processes, project management, workflows and evolving the brand, visual identity, and tone of voice.

 
 
 

Creative Director, Veloforte

2022-2023

  • Built and led a creative team to deliver excellence in craft, execution and performance.

  • Generated 60% YoY growth in e-commerce in 2022.

  • A remarkable 93% growth in e-commerce revenue within 1.5 years (Jan 22 - Jun 23).

  • Established Veloforte as the leader of natural sports nutrition

  • Drove creative and marketing strategies that communicate the value of real food in sports nutrition.

  • Developed language and tone of voice across all platforms.

  • Produced and directed all Veloforte productions.

  • Led brand collaborations and B2B network

  • Built a community of ambassadors, influencers, and affiliates.

Packaging Design & Art Direction

Product Explainers

Email Campaigns

As an athlete, I have always cared about nutrition — a vital pillar of health and performance.

Working with elite athletes throughout my career, from cyclists and runners to rugby players, footballers and boxers, I discovered the importance of getting nutrients from real food — not ultra-processed supplements full of fillers, chemicals and synthetic ingredients.

Once I discovered Veloforte, I found a brand whose values aligned with my own: powerful, natural, and delicious.

With a growing range of premium products that cover the needs of all athletes and health-minded people, we have helped thousands of people to #fuelbetter.

Social Media Growth & Influencer Marketing

 
 

Senior Creative, Sky

2010-2021

  • Orchestrated the inspiration of over 1.7 million people to take up cycling in the UK.

  • Played a pivotal role in communicating Team Sky's historic victories at the Tour de France, Team GB’s numerous Olympic gold medals, and the continuous streak of results through to 2019.

  • Built enduring and expanding networks with pro-cyclists, brands, and sponsors.

  • Collaborated with sporting legends, actors, journalists, and on-screen talent.

  • Contributed to impactful initiatives like Sky Ocean Rescue and charity endeavours.

  • Demonstrated commitment to fostering an inclusive culture and advancing corporate social responsibility.

At Sky, I have worked with sporting legends, the world's greatest actors, sky pundits and on-screen talent, hard-hitting journalists on the front line at Sky News, and the world's biggest studios — connecting our customers to more of what they love.

Through corporate initiatives, I found a strong sense of purpose through my ability to help others and tackle real-world issues, from Sky Ocean Rescue (reducing single-use plastics in our ocean) to charity initiatives and building an inclusive culture at Sky — putting our people, communities and equality first.

Next Challenge

My experience has equipped me with a unique blend of big-business acumen and small-business agility. I bring the ability to adapt, innovate, and drive growth in large-scale and resource-constrained environments.

I am an architect of creativity and leadership who believes in leading by first mastering the art of following. I am excited about the opportunity to discuss how my skills and experiences align with your vision and goals. Please let me know your availability for a conversation, and I will be ready to jump on a call.

Thank you.

Gareth.

Gareth Winter CV

  • Mental Health First Aider | MHFA England

  • Athlete & Brand Ambassador | Cycling & Fitness

Skills

  • Creative direction

  • Design and art direction

  • Packaging and product design

  • Digital and OOH advertising

  • Marketing, strategy and insight

  • Copywriting and scriptwriting

  • Social media and affiliate/influencer marketing

  • B2B, retail and partner collaborations

  • Filmmaking & Photography

  • Directing and shoot-producing

  • Adobe Suite: Premiere, After Effects, Illustrator, Photoshop, InDesign

career

Creative Director, Go City

• 2024 (current)

Creative Director, veloforte

• 2022 - 2023

Creative Director, Le Blanq

• 2021 - 2022 (part-time)

Senior Creative, Creative Director, Sky

• Sky Creative Corporate Communications | 2019 - 2022

• Sky Creative, Cycling | 2013

Creative

  • Sky Product & Brand | September 2012

  • Sky Sports & News | September 2011

  • Sky News | September 2010

References:
Marc Giusti, Veloforte Founder
Lee Parker, Executive Creative Director, Sky

Contact

Gareth WinterComment