Gareth Winter | Creative Director | Fanatics/Topps
Hello, Fanatics/Topps!
It’s a pleasure to make your acquaintance.
My name is Gareth Winter, and I am excited to share my experience as a strategic and business-minded creative director, with a diverse background in TV, cinema, documentary, news, sports, broadcasting, advertising, marketing, corporate responsibility, product, social media, display, design, OOH, SAAS, and e-commerce.
Working with
Unique Value Proposition
I excel in aligning creative initiatives with business objectives, ensuring they not only captivate, inspire and educate — but also drive action and conversion.
My leadership style fosters a high-performance environment, emphasising inclusivity and authenticity to maximise creativity, autonomy, transparency, trust, self-learning, and results.
I possess a distinct talent for transforming ideas into world-class executions — uniting teams and partners to deliver excellence. I emphasise continuous improvement through testing and learning to optimise project performance.
Experience
Creative Director, Go City
Current
Delivering a 30% increase in growth within 1 month at Go City, a global private equity travel and sight-seeing/attraction company. Leading a team of creatives and designers, streamlining processes, project management, workflows and evolving the brand, visual identity, and tone of voice.
Creative Director, Veloforte
2022-2023
Built and led a creative team to deliver excellence in craft, execution and performance.
Generated 60% YoY growth in e-commerce in 2022.
A remarkable 93% growth in e-commerce revenue within 1.5 years (Jan 22 - Jun 23).
Established Veloforte as the leader of natural sports nutrition
Drove creative and marketing strategies that communicate the value of real food in sports nutrition.
Developed language and tone of voice across all platforms.
Produced and directed all Veloforte productions.
Led brand collaborations and B2B network
Built a community of ambassadors, influencers, and affiliates.
Packaging Design & Art Direction
Product Explainers
Email Campaigns
As an athlete, I have always cared about nutrition — a vital pillar of health and performance.
Working with elite athletes throughout my career, from cyclists and runners to rugby players, footballers and boxers, I discovered the importance of getting nutrients from real food — not ultra-processed supplements full of fillers, chemicals and synthetic ingredients.
Once I discovered Veloforte, I found a brand whose values aligned with my own: powerful, natural, and delicious.
With a growing range of premium products that cover the needs of all athletes and health-minded people, we have helped thousands of people to #fuelbetter.
Social Media Growth & Influencer Marketing
Senior Creative, Sky
2010-2021
Orchestrated the inspiration of over 1.7 million people to take up cycling in the UK.
Played a pivotal role in communicating Team Sky's historic victories at the Tour de France, Team GB’s numerous Olympic gold medals, and the continuous streak of results through to 2019.
Built enduring and expanding networks with pro-cyclists, brands, and sponsors.
Collaborated with sporting legends, actors, journalists, and on-screen talent.
Contributed to impactful initiatives like Sky Ocean Rescue and charity endeavours.
Demonstrated commitment to fostering an inclusive culture and advancing corporate social responsibility.
At Sky, I have worked with sporting legends, the world's greatest actors, sky pundits and on-screen talent, hard-hitting journalists on the front line at Sky News, and the world's biggest studios — connecting our customers to more of what they love.
Through corporate initiatives, I found a strong sense of purpose through my ability to help others and tackle real-world issues, from Sky Ocean Rescue (reducing single-use plastics in our ocean) to charity initiatives and building an inclusive culture at Sky — putting our people, communities and equality first.
Next Challenge
My experience has equipped me with a unique blend of big-business acumen and small-business agility. I bring the ability to adapt, innovate, and drive growth in large-scale and resource-constrained environments.
I am an architect of creativity and leadership who believes in leading by first mastering the art of following. I am excited about the opportunity to discuss how my skills and experiences align with your vision and goals. Please let me know your availability for a conversation, and I will be ready to jump on a call.
Thank you.
Gareth.
07414716933 | garethwrwinter@outlook.com
Gareth Winter CV
Mental Health First Aider | MHFA England
Athlete & Brand Ambassador | Cycling & Fitness
Skills
Creative direction
Design and art direction
Packaging and product design
Digital and OOH advertising
Marketing, strategy and insight
Copywriting and scriptwriting
Social media and affiliate/influencer marketing
B2B, retail and partner collaborations
Filmmaking & Photography
Directing and shoot-producing
Adobe Suite: Premiere, After Effects, Illustrator, Photoshop, InDesign
career
Creative Director, Go City
• 2024 (current)
Creative Director, veloforte
• 2022 - 2023
Creative Director, Le Blanq
• 2021 - 2022 (part-time)
Senior Creative, Creative Director, Sky
• Sky Creative Corporate Communications | 2019 - 2022
• Sky Creative, Cycling | 2013
Creative
Sky Product & Brand | September 2012
Sky Sports & News | September 2011
Sky News | September 2010
References:
Marc Giusti, Veloforte Founder
Lee Parker, Executive Creative Director, Sky